Vengo Labs has changed the look and perception of what vending machine services can offer. The company, which was featured on ABC's hit show "Shark Tank," has taken a new approach to an old idea. Their wall-mounted vending machines serves up anything from a pack of gum to digital ads.
With machines at locations like New York University and Hyatt Hotels, the ads are able to target specific audiences. "We're able to adjust content and messaging in real time based on where media and the product are taking place," says Brian Shimmerlik, founder and CEO of Vengo.
The machines are sleek in design and fit nicely into the wall. It's no wonder why high-end locations like them.
As companies like Mondelez and Hershey are facing declining sales, new marketing tactics are on the table. Enter Vengo. When customers choose to buy a product from a Vengo vending machine, it plays an ad on its digital screen. The goal is to increase impulse purchases such as candy or other snack items. The outlook on the service is positive, as brands pay Vengo $200 a month per product, per machine.
More recently, Vengo has partnered with one of Blackstone Charitable Foundation's programs to bring their machines to colleges and universities across the United States.
Will this be the future of vending services?
Frequently Asked Questions About Vending Machines
What makes Vengo Labs' vending machines different from traditional ones?
Vengo Labs' vending machines are wall-mounted and combine product vending with digital advertising, allowing them to serve both physical products and targeted ads on a digital screen.
Where are Vengo vending machines typically located?
These machines are placed in high-end and strategic locations such as New York University and Hyatt Hotels, where they can target specific audiences effectively.
How do Vengo vending machines use digital advertising?
When a customer purchases a product, the machine plays a digital ad on its screen. The content and messaging can be adjusted in real time based on the location and audience.
What is the benefit of the digital ads for brands using Vengo machines?
Brands can increase impulse purchases by advertising directly on the vending machine's screen, paying Vengo $200 a month per product, per machine for this service.
Has Vengo partnered with any organizations to expand their vending machines?
Yes, Vengo has partnered with the Blackstone Charitable Foundation to bring their vending machines to colleges and universities across the United States.
Is this digital advertising vending machine model considered the future of vending services?
The outlook is positive, as this innovative approach combines product sales with targeted advertising, potentially shaping the future of vending services.
